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Pacific Fusion, Challenge:
Pacific Fusion wanted to develop an Asian American-focused, lifestyle,culture, and entertainment television program under the imprint Studio A that would need a full range of collateral materials. These materials included, but were not limited to a Web Site, identity, motion graphics and printed sales materials.
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Pacific Fusion, Strategy:
Our strategy was to develop a consistent message/look and feel across all mediums that conveyed a sense of high energy, contemporary urban life-style, and broad visual intensity.
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Pacific Fusion, Solution:
After researching Asian American-focused publications, clothing, music and other related materials, we created a platform that fused upscale sophistication with a sense of playful irreverence. We used vibrant colors and animation sequences to deliver a sense of impact while utilizing photography that carried an urban edge.
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Pacific Fusion, Results:
Pacific fusion was given a creative package that demonstrated how their program and support materials could be executed and positioned.
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City of San Francisco,
Rank-Choice Voting, Challenge:
The City needed a way to inform and educate citizens about a new voting method, Ranked-Choice Voting. Additionally, they needed to make available informational resources regarding voting districts, department contacts, and voting history. Finally, this needed to be viewable in English, Chinese and Spanish and conform to 508 accessibility standards.
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City of San Francisco,
Rank-Choice Voting, Strategy:
We planned an educational piece split into 3 "channels" for viewing – a flash design presented online, a text-only site for visually impaired users, and a CD-based movie.
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City of San Francisco,
Rank-Choice Voting, Solution:
We divided the flash presentation into three distinct parts, which included an informational section, a linear/interactive text-based movie, and an interactive that allowed users to mark a demonstration ballot using the RCV method. For the accessibility site, we distilled all the content in the flash presentation for a text-only version.
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City of San Francisco,
Rank-Choice Voting, Results:
Coming soon.
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Buffalo Soldiers Education Foundation, Challenge:
The Buffalo Soldiers Education Foundation works to promote, educate, and inform the general public about the merits of the overall history of the United States most notable African-American soldier regiment(s), The Buffalo Soldiers. To establish their story, the foundation needed a new online and offline presence, which included, but was not limited to a new Web Site, enriched audio interactive stories, logo design, and various collateral materials.
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Buffalo Soldiers Education Foundation, Strategy:
Our strategy was to focus on key Buffalo Soldier figures and moments in time that were significant to not just American history, but African-American history. To weave this intricate and elaborate story we devised a underlying framework that hinges on key individuals and how their stories were related to events, and items larger than themselves.
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Buffalo Soldiers Education Foundation, Solution:
Working with visual, audio, and text based archives we became immersed in the content and for a fleeting moment we could start to get a sense of what it really meant to be an African-American soldier. Taking this research we utilized a design that is part online documentary, part lesson plan, part history book, and an all African-American story.
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Buffalo Soldiers Education Foundation, Results:
Upon the premiere of phase 1 of the materials the work received praise from community leaders and the National Park Service, which is syndicating the BSEF content.
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